American Media, Inc.(AMI) and GNC Holdings, Inc.have unveiled an exclusive, multi-year ecommerce partnership on Shape, Men’s Fitness, Fit Pregnancy, Natural Health, Muscle & Fitness, Flex, and Muscle & Fitness Hers websites. The “Shop GNC” stores debut and offer a selection of GNC products curated by the editors at the brands in addition to access to the full GNC.com assortment.

“As the global leader in health, wellness and performance products, we are thrilled to partner with such a strong media leader as AMI,” said Mike Archbold, chief executive officer of GNC.  “We look forward to bringing our high quality, leading products to AMI’s millions of readers as they continue on their journey to Live Well.”
 
This is the first partnership of its kind for GNC’s e-commerce business with a global media and content partner. 
 
“GNC is among the premiere names in nutrition, wellness and performance and we are excited to partner with them on this exclusive partnership that leverages their commitment to quality with our incredible brands and passionate audience,” said AMI Chairman, CEO and president David J. Pecker. “This is a partnership that provides extraordinary value to both parties and positions us to deliver on our shared commitment to helping our customers improve the quality of their lives.”
 
The partnership leverages the audiences of AMI’s popular health and wellness brands including Shape, Men’s Fitness, Fit Pregnancy, Natural Health, Flex, Muscle & Fitness Hers and Muscle & Fitness, which reach more than 27.5 million unique visitors and register more than 164 million page views every month. AMI’s Women’s Active Lifestyle Group (Shape, Fit Pregnancy, Natural Health) reaches more than 10 million women online who are in the prime of their life, the midst of their success, and at the peak of their spending power, according to the company.